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357 articles
When we think of marketing, the first thing that usually springs to mind is a funnel. We might think of it as a linear process where you start off with a bunch of potential customers who don't know you, and your goal is to get them to buy something from you. However, what if we could skip that whole middle part? | Insights & Strategy
Read articleStaggering growth rates and ever-increasing engagement rates... Rather than thinking in linear funnels, marketeers and entrepreneurs increasingly think in loops. And for good reasons... Here is why | Design
Read articleStaying competitive in an ever changing market is tough. It requires a constant balancing act between running the day-to-day business and searching for tomorrow's Next Big Thing. In this article we discuss how companies can link today's reality with tomorrow's ambition in a focused and organised manner by managing their innovation portfolio. | Insights & Strategy
Read articleLearn how leading companies such as Uber, Airbnb and MoMA got on their feet and reacted fast to the economic shock caused by the pandemic. | Insights & Strategy
Read articleDesigning an innovation strategy can be as daunting as climbing a steep rock wall. If done without preparation, you will find yourself facing the wall, not knowing where to start, or how to decide where you will invest your limited resources. And even if you planned carefully upfront, you’ll find it difficult to see the top at times. | Insights & Strategy
Read articleAgile organizations are responding quickly and exploring new opportunities presented by the Covid19 crisis. We had a look at 10 companies you can learn from. | Insights & Strategy
Read articleBusiness designers use traditional strategy frameworks, mix it up with design thinking principles to prototype new and viable business models. As a result they are able to solve business challenges in new and transformative ways. | Insights & Strategy
Read articleGrowth Hackers are focused on building and rapidly growing the user base via smarter, low-cost alternatives to traditional marketing. | Development
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