Des outils de conception commerciale et d'innovation qui aident les équipes à façonner, développer et transformer des idées commerciales en propositions testées sur le terrain.
The concept canvas provides an overview of the various aspects. It helps to design a more complete picture of the concept you are working on.
The Concept Card is ideal for teams who want to represent projects/initiatives in a simple way that is tied to business objectives. The visual representation is suited for comparison exercises.
The Customer Persona canvas enables you to create a fictional person that represents one of your target audiences, based on data and user research.
The Service Blueprint diagram visually maps out the steps in a service process, making it easier to design a new process or to document and improve an existing one.
Customer journey maps are visual storyboards about how people interact with your brand.
Many times disruptive ideas remain undetected because they emerge out of unforeseen combinations of factors. Uncover new possibilities by combining present signals of change.
Rank and prioritise your innovative ideas and features based on impact and effort. Use this method as a strategic decision making tool when your team has to decide on the next steps.
This will help you get a deep understanding of your target audience. Collect, share and analyse data about their customer experience. Identify patterns and generate ideas to improve.
Use when you need to validate your assumptions. This canvas helps to decide what the team needs to explore further.
Follow a structured process to analyse and evaluate critical conditions in your strategy. Record learnings and insights and make changes to your strategy accordingly.
Map out, identify and monitor the critical conditions in order to optimize your chances of success of a winning strategy.
Explore the key elements of a winning strategy and decide which ones to develop and sustain with the Strategic Framing Canvas.
Structure your thinking around the macro-environmental factors/trends facing your organisation. This canvas will give you a bird’s eye view to inform strategic business decisions.
