How to use
Step 1
Draw a sketch of your persona in a post-it and stick it into the canvas or draw it directly in the canvas. Give it him or her a name.
Step 2
Complete the profile box with information about his or her profile.
Step 3
Use the central boxes to define the pains, gains, jobs to be done and the way he/she currently solves them today.
Step 4
Draw or write some of the key brands this persona likes/buys. Put an X on the scale of technology savviness and use the observation box for any extra comments.
Step 5
Repeat the process for each new persona. Stick all the personas in the wall and discuss with your team.
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